Rival IQ Blog: Marketing Superhero Tips to Help You Conquer the Digital Universe

Twitter community types

Research Identifies Six Twitter Community Archetypes A recent collaboration between the Pew Internet Research Project and the Social Media Research Foundation (SMRF) has identified 6 “archetypes” for the types of conversation networks that form among Twitter users. Replies, mentions and connections among users were all captured and used to create a network map for each topic’s participants. […]

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Follow Me Social Media Marketing

Once upon a time, there was a well-intentioned business owner with a great product she knew the world would love, if only they knew more about it. She had heard, “If you build it, they will come.” So that’s what she did, and it was a huge success. Yeah.  Right. In the real world – […]

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Feminism and women in technology

This week I was in New York City attending one of my favorite events of the year, Women of the Channel, or WOTC as it’s fondly called. I’ve been going to this conference for four years and speaking at it for the past three. Many men have asked me why we need a conference just […]

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BMW Google+ Company Page

I give a lot of Rival IQ demos to prospective customers. As part of this process, I show off our “Landscape Overview”, which includes the relative balance of fans across six top social networks. One thing that always surprises me, and most of our potential customers, is the significant number of brands with an active Google+ […]

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Google-Penguin-3.0

By now, you’ve probably seen the buzz about the latest Penguin 3 update from Google, and possibly seen its effect on your website. If you gained position in the search engine pages, good for you! That means you’re doing something right or maybe your competitors did something completely wrong. But if you’re like many marketers, you […]

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Michael Kors makes Instagram Shoppable

Brand Marketers Take On Instagram Instagram has become one of the hottest social networks out there, so it comes as no surprise that brands are looking for ways to fully leverage Instagram’s 200+ million users. According to Scott Galloway, professor at Stern School of Business, Instagram’s engagement rate is 15 to 25 times higher than those of […]

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Instagram Photo Contest Tips

With a distinct absence of Candy Crush Saga invites and political posts from your Great Aunt June, Instagram is definitely one of the hottest social spots for the young, hip and trendy. Whether you’re an Earlybird or Lo-Fi filter fan (like I am), or even a Kelvin hater, Instagram photo contests or campaigns are a great way […]

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Top Twitter Mentions Influencers

Do You Know Your Competitor’s Influencers and Reach on Twitter? Twitter has become a critical social media network for companies marketing to both consumers and businesses. From this, there has emerged key influencers for every industry and market that attract a strong following, extend a brand’s reach, influence sentiment and drive conversations about a brand. But […]

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Verizon using social media to increase sales

‘Tis the Season for Mobile Providers to Tweet Now that the holiday season is in full swing, everyone is looking for the perfect gift for their near and dear. With the abundance of mobile devices on the market, it’s easy to meet the needs of everyone on your shopping list with a little bit of […]

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Cute Kitten Photo

Power of Psychology for Facebook Engagement One of the most prominent question on any social media marketer’s mind is “How do I get my content noticed?” This is particularly true when trying to improve Facebook engagement or build community on any social media network. Sonya Song, McKnight-Mozilla Fellow at the Boston Globe has published extensive research […]

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