Rival IQ Blog: Marketing Superhero Tips to Help You Conquer the Digital Universe

Why did Facebook change?

As the old adage goes, the only thing that is constant is change. This is especially true when it comes to Facebook. It feels like just when you’ve got things figured out, and you’re watching your audience and engagement grow, Facebook goes and makes another change.But, before you start hitting your head on your keyboard, […]

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Facebook Like Button

Do you have the time to nurture “Superfans”? The ideal fan for every social media marketing professional is what Moontoast so aptly calls a “Superfan.” These superfans are the customers who not only have liked your page, but have also granted you data permissions, purchased from you, and even led their friends to your page as […]

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The value of content isn’t always apparent to businesses until they drop down in Google search to page 50 and want to know why. At that point, the importance of quality marketing content becomes very clear. If you’re on a tight budget, investing in professional talent to write copy, blog posts, articles, emails and even tweets may […]

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A picture is worth a thousand words

As the saying goes, “a picture is worth a thousand words.” Cliché  I know, but in this case, so apropo. Nestled within this cliché rests the truth about how people take in and digest the world around them. We don’t read websites, we scan them until we find what we want. We don’t dote on each post […]

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Top 5 Instagram Hashtag Best Practices As a follow-up to my posts on Facebook and Twitter hashtag best practices, I bring to you Instagram hashtag best practices and tips! Instagram thrives on the use of hashtags.  In fact, sometimes people don’t even add a caption; they just list out a series of hashtags instead. But as […]

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Screen Shot 2014-11-14 at 12.36.42 PM

How can I increase social media customer engagement? It’s no secret the main reason businesses should maintain a healthy social media presence is to engage with customers and foster customer loyalty. But, the real question is: what is the best way for brands to genuinely increase social media customer engagement? Here are five ideas that will help you […]

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Rival IQ Digital Marketing Analytics

$1 million in fresh capital from existing and new startup investors Most of us here at Rival IQ are serial start-up founders or employees, yet the thrill of having a group of professional investors give you a further vote of confidence on what you are doing never gets old.  We are extremely fortunate to be […]

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social media manager

Why isn’t anyone commenting on my pictures? Why isn’t anyone sharing our Facebook status? Why aren’t we getting more retweets? If these are the questions haunting you before you fall asleep at night, you’re likely a social media manager or someone in charge of growing the social audience for your brand or company. There’s a […]

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Use Hashtags on Twitter at all times

After all the positive feedback from my Facebook Hashtag Best Practices post, I come to you with the mother of hashtags: Twitter! And in keeping with Twitter’s character limitation, here are 14 Twitter hashtag best practices in 140 characters of less! But first, let’s lay some groundwork. Hash·tag: A Brief History The first use of the […]

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Nike Just Do It

Way More Than Shoes This blog post came to me not in a dream but during a near-death epiphany on the StairMaster one gloomy Seattle day. As I was staring down at my feet to make sure I didn’t trip over myself, I admired my shoes. Ah, Nike. What an iconic brand. And yet, Nike’s […]

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