Rival IQ Blog

Marketing Superhero Tips to Help You Conquer the Digital Universe

Social IQ

I have a Facebook friend who is “Joe-Facebook.” He has oodles of connections who hang on his every post. He’s like the Elvis (or Jay Z, or the Bieb), of my Facebook feed – the king of social engagement. My guess is you have a Joe-Facebook connection, too. Every time “Joe” posts, his content is shared, […]

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email subject lines

Will they read it or trash it? You have eyeballs for just a fraction of a second while recipients make that decision. Well-crafted email subject lines will improve your open rates, avoid exile to the junk folder, and get your message to people most interested in your company or product. Some topics are inherently irresistible […]

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Rival IQ New User Interface

Over the past few months, we have added multiple new features and reports to the Rival IQ application, including SEO keyword rankings, Twitter mentions and much more. Now, we are excited to launch a new and improved user interface and design, making it easier for you to find, use and report on all of the rich data […]

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Energy drink social media engagement

Some of us marketers get an incredible energy boost from social media, and sometimes we need an actual physical boost to increase our energy. Oftentimes, hard working marketers around the globe turn to energy drinks or a lot of coffee. We were curious if the spike energy drink products provide in the physical world could translate […]

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Social Media Trends 2015 Research

We recently conducted primary research on the key challenges, metrics and priorities facing marketers worldwide, focused primarily on social media and related disciplines. Over 450 global marketers from 49 countries participated in this Social Media Trends 2015 research, most of those mid-to-senior level marketing leaders. The results both validate what we hear regularly from many marketers and offer […]

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Data-driven marketing and the travel industry

No matter what industry you work for, access to data has completely changed the marketing landscape. From media companies, to startups, to airlines, data-driven marketing has delivered impressive results in terms of engagement, growth and customer loyalty. We can now meticulously (and sometimes obsessively!) track what’s working, and not working, when it comes to digital campaigns. […]

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A/B Testing Social Media Posts

One of the greatest challenges marketers face is proving the value of what we are doing. We have an array of tools, analytics and reports to help us illustrate, quantifiably and qualifiably, just how awesome our marketing and we are. But there are times when clear metrics or results are just not available. What do you […]

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Social Media Marketing Questions

As digital and social media marketing continue to advance rapidly, marketers are taxed with delivering more programs in more places. I would contend that every marketer should be able to answer the following 5 questions I outline in my post. Trying to get these answers can be difficult and time consuming, requiring many different tools to aggregate results. […]

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Data-driven marketing team

Using data to shape your marketing plan isn’t just a passing trend. Data-driven marketing is simply how our lives as marketers will work from now on. This fact was front and center at the recent National Retail Federation Big Show in New York. During the show, Guyatri Patel, eBay’s Director of Global Data Infrastructure, said […]

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Customer engagement data

Developing and nurturing strong relationships with your customers is an essential part of business. However, it can be difficult to achieve the type of customer engagement that turns into lasting relationships, especially when you have a multitude of customers that you don’t know personally. Thankfully, when you use data collection and analysis techniques, it’s possible […]

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