Rival IQ Blog

Marketing Superhero Tips to Help You Conquer the Digital Universe

Neuromarketing Social Sharing

Although we may have no problem rationalizing our purchases, we don’t always know why exactly we buy what we do. The emerging field of NeuroMarketing has scaled the occasional confusion down to two core reasons. The first, pleasure ― or the pursuit of it ― is resoundingly obvious. Marketing 101. The second, pain, is perhaps less […]

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RealityCheck

Many companies deliver heartfelt messages, drawing from themes like community, patriotism, love or friendship. But that does not mean their brand message is truthful or sincere. Sincerity is about the intention and behaviors behind the message.   Case in point: A few years ago, a utility company landed in the spotlight after a fatal pipeline explosion […]

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Clout Content Marketing Strategy Book

A good content marketing strategy needs to encompass more than how to talk about your product or service on a different channel. Much too frequently, content just looks like advertising in disguise – and not a very good disguise at that. Brands need to think more like publishers than advertisers. Your role is to help, […]

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Quarterly report charts

Every month, make sure you are sharing your successes, improvements, challenges and top content. This is also a great time to show trending data or big wins. Your Rival IQ monthly analysis and reporting only takes a few minutes to put together and send out to the broader marketing team or leadership. Be sure to follow these […]

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Rival IQ Weekly Checklist Report

You work hard on your social media content, SEO keywords and other digital initiatives every day. Make sure you take time every week to show what’s working, where you need improvement, and any changes that have happened in your digital market landscape. Here are some best practices to do every week to make sure you are getting the […]

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Corporate Style Rule Book

When you work in a public-facing content-creation position for a long time, you get used to working under the restrictions of a corporate style guide. This guide was developed with one primary goal: to make sure everyone across the company is using the same (or similar at least) verbiage and rules. But these guidelines were usually created […]

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Interactive Content Marketing

Is interactive content marketing the next wave? The answer is yes, according to Scott Brinker, co-founder of ion interactive. In a recent article in VentureBeat, Brinker explained why interactivity is the next phase of content marketing. And for those marketers who try it now, it could be a competitive edge. As more companies invest in content marketing […]

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Social Media Lessons from March Madness

I love this time of year.  March Madness. When my husband and I spend more time watching college basketball than any other time of year. Since neither of us went to a Division I hoops school, we can choose our favorites and enjoy all the games without too much emotional investment. These days, when I watch […]

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Buyer Personas

The words “Buyer Persona” make me cringe a little. It sounds like something you’d call a life-sized cardboard cutout of a person, and that’s exactly the opposite of what marketers hope to achieve with buyer personas. Personas are meant to bring your target customer to life — exemplify the pains, successes and scenarios your prospects are […]

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March Madness Social IQ

It’s that time of year again. As much of the country attempts to thaw out from a long winter, both diehard and fair weather fans come together for March Madness–weeks of college hoops when legacy teams and underdogs vie for the championship. (Did someone say Gonzaga?) Beyond the hoop, March Madness could also help you […]

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