COMPETITIVE ANALYTICS & MARKET INTELLIGENCE BLOG

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April 11, 2014 by Danielle Prager

Recently, Rival IQ added Youtube and Instagram to the growing list of channels we track. In celebration of this exciting product rollout, last week’s post featured the top 5 best branded Youtube channels. In that post, I promised a top 5 Instagram post – and now I’m delivering on that promise! Instagram provides an amazing […]

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April 3, 2014 by Danielle Prager

In honor of Rival IQ adding YouTube and Instagram to the growing list of channels we track, today I’m going to let you in on my top 5 picks of B2C branded videos that completely killed it on YouTube (Check back next week for a top 5 Instagram post!). Making a great YouTube video can […]

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March 26, 2014 by T.A. McCann

Let’s face it, the web is going visual, and marketers need to keep pace. To lend a helping hand, we’re happy to announce support in Rival IQ for YouTube and Instagram. Starting today, you can easily see who’s on which channel, who’s doing well, and what content is working to engage users in your landscape. […]

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March 6, 2014 by Danielle Prager

We all wish there was more time in a day – and let’s face it, whoever came up with the 24 hour plan was clearly never involved in a startup. For the past few weeks, as Rival IQ activity increased, I was at war with the clock. The clock was winning. However, I’m not one […]

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February 27, 2014 by Danielle Prager

LinkedIn is undeniably the largest professional social networking site in existence. With over 260 million registered users and over 3.5 million companies, turning a blind eye to LinkedIn is a huge marketing fail and a wasted opportunity. I must admit – LinkedIn intimidated the crap out of me for a really long time. It was […]

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February 20, 2014 by Danielle Prager

Blogging is a great way to fill the top of the funnel by driving qualified traffic to your site. Think about it: If you’re blogging about topics relevant to your company, the people reading your blog posts are almost certain to have an interest in what your product has to offer. If you’ve ever penned a […]

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Easily view Top Tweets by Company, Top Tweets by Time, and Top Tweets by Type to see which companies in your landscape are on top of their Twitter game.

February 13, 2014 by T.A. McCann

For many, social media is still a bit of a mystery that requires a lot of trial and error to find the right mix of content and the optimal time to post it. The newly released Top Content Summary within Rival IQ now removes some of the guess work by deeply analyzing your competitors’ content. […]

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An example of Skitch at work. Skitch allows you to get your message across quickly and in fewer words.

January 27, 2014 by Danielle Prager

In my last post I covered the very important topic of copyright and fair use laws for online images. In it I mentioned how I like to use Photoshop or Omnigraffle to create and edit images without having to worry about the nitty gritty details of copyright. While both of these are great options, there […]

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January 16, 2014 by Danielle Prager

Everyone has heard the old adage, “A picture is worth a thousand words” – but what the adage failed to leave out is that a picture, if used incorrectly, is also worth a crap load of money to the person who’ll be suing you for copyright infringement. Today we’re talking about copyright and fair use […]

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January 9, 2014 by Kellie Conway

Consumers are numb to conventional advertising, but they’re starving for stories. Modern marketing platforms enable brands to tell stories that connect with the consumers they seek. Whether it’s a common interest or future dream, consumers want to see themselves in the ads of products they love. The latest marketing tools are geared toward telling stories, […]

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