Rival IQ Blog: Tips to Help You Win Your Digital Marketing Battle!

Hashtag Best Practices blog

Hashtags. Proof that it’s possible to adore something one minute and deeply despise it the next.  And yes, this is not the first I’ve ranted about hashtags, but I’m providing some great tips! Help put an end to hashtag abuse! We’re all familiar with hashtag abuse. Some of you may be culprits of this heinous Internet crime; others […]

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Top Royal Caribbean Photos Posted on Facebook

Have you heard? Facebook changed the news feed algorithm, again. Now if you want lots of fans to see your Facebook content, you must post images that people will Like, comment on and share. It’s not easy. Especially if you’re not a content expert who spends 21 hours a day on Facebook — like some […]

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Yulia V Smirnova Commerce Brain

Although I discovered Rival IQ back in early June, and gladly shared it with other eCommerce entrepreneurs and companies at the Internet Retailer (IRCE) event, I discovered so much more as I dug deeper into the reports for my new work. In fact, I am in love with it, as it opens up so many insights on what […]

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Lean Analytics book

I practice agile marketing.  Anyone that has worked with or for me over the past few years knows that I am a true believer of applying lean/agile concepts to marketing. I actually think I started using this term before it was a mainstream phrase, but I have no proof! My husband is a lean consultant, and […]

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Content Marketing Rocks!

Every single blog post on the Internet is AWESOME! Said no person ever… Too much content and too little good content With the increased importance placed on content marketing in the last few years, a very unfortunate and annoying trend has surfaced: Quantity over quality. Many blog posts are shallow, lacking depth and research – […]

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Creating new digital marketing content

Marketers love to say “content is king”. This would just be a silly cliche if it wasn’t so true.  With today’s digital landscape across Websites, social media networks, blogs and multiple other online channels, content is more than king – it’s core to everything you do.   Without compelling content, based on strong messaging and […]

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Competitive Messaging

Many years ago when I was a PR consultant, I created a competitive communication audit as part of our services to clients.  This was typically one of the first things we would do either before we pitched a prospect or as part of our initial work for a new client.  The goal was primarily to […]

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Cow Appreciation Day

Earlier this month we missed a moo-mentous holiday: Cow Appreciation Day. So, we thought we’d (better late than never) take a moment to have a little moomba in honor of the cow! Originally, I thought comparing the social media performance of popular steakhouses would be a great way to honor the cow. However, with my […]

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International Startup Festival

Last week I attended and spoke at the International Startup Festival in Montreal.  This event, if you have not attended, is unique among conferences. It is a strange yet energizing combination of an unconference, a hackathon, Shark Tank, the Web Summit and TED Talks, with a sprinkling of Burning Man.   The quality of speakers […]

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social media revolution

While the World Cup has taken front stage this month, July is also a month of Independence Day celebrations in several countries.  Argentina, Canada, Colombia, the United States and Venezuela all celebrate their respective Independence Days in July.   At Rival IQ, we believe social media is also “revolutionary”, and we love competition, so it […]

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