COMPETITIVE ANALYTICS & MARKET INTELLIGENCE BLOG

Competitive Messaging

July 25, 2014 by Margaret Dawson

Many years ago when I was a PR consultant, I created a competitive communication audit as part of our services to clients.  This was typically one of the first things we would do either before we pitched a prospect or as part of our initial work for a new client.  The goal was primarily to […]

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Cow Appreciation Day

July 22, 2014 by Danielle Prager

Earlier this month we missed a moo-mentous holiday: Cow Appreciation Day. So, we thought we’d (better late than never) take a moment to have a little moomba in honor of the cow! Originally, I thought comparing the social media performance of popular steakhouses would be a great way to honor the cow. However, with my […]

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International Startup Festival

July 16, 2014 by Margaret Dawson

Last week I attended and spoke at the International Startup Festival in Montreal.  This event, if you have not attended, is unique among conferences. It is a strange yet energizing combination of an unconference, a hackathon, Shark Tank, the Web Summit and TED Talks, with a sprinkling of Burning Man.   The quality of speakers […]

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social media revolution

July 15, 2014 by Arianna Pride

While the World Cup has taken front stage this month, July is also a month of Independence Day celebrations in several countries.  Argentina, Canada, Colombia, the United States and Venezuela all celebrate their respective Independence Days in July.   At Rival IQ, we believe social media is also “revolutionary”, and we love competition, so it […]

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If your site is crap then it's too rank to rank and you can forget SEO

July 9, 2014 by Ian Lurie

Want to succeed in 21st-Century search engine optimization? You need to invest in content strategy and long-term initiatives. But remember the easy wins: Fix basic site problems, and you’ll get all sorts of benefits, including a better SEO outcome. Read on… What the hell do you do now? Content strategy, semantic search and social campaigns […]

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The best hot dog on Facebook

July 4, 2014 by Danielle Prager

For those of you who didn’t know, July is National Hot Dog Month! At Rival IQ, we take holidays very seriously. So, in celebration of this festive occasion, we thought it would be fun to track the 7 most popular hot dog brands and report on their Facebook performance. This seems especially apropos as Americans celebrate […]

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Content Marketing Strategy

June 27, 2014 by Danielle Prager

Content marketing seems to be buzz word of the year with marketers, not to mention the supposed answer to all our marketing woes.  Have a great content marketing strategy, and the leads and revenue will follow, right? Not so simple. In a previous post I outlined the key reasons content marketing fails, and now I […]

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Content is all about engaging the customer and building trust over time

June 26, 2014 by Danielle Prager

I recently attended a MOZ talk where the Wizard of Moz (AKA Rand Fishkin) spoke about why content marketing fails. While there are many factors that contribute to an unsuccessful content marketing strategy, it really boils down to two issues: We have unrealistic expectations, and we give up too quickly. In a perfect world, the […]

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SEO Analytics

June 24, 2014 by Margaret Dawson

One of our absolute commitments at Rival IQ is engaging with our customers to make sure we understand how they are using our application and what new features or functionality they would like to see us add.  One area we have received consistent feedback is around SEO analytics and the challenges marketers and agencies face […]

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GigaOm Structure 2014

June 20, 2014 by Margaret Dawson

This past week I attended the GigaOm Structure 2014 conference in San Francisco – an event that has grown in size and stature over the past seven years. Structure has been known as the edgier, cooler and start-up/VC-focused cloud show. It still tends to be less “conferencey” with keynotes done as casual coffee chats and […]

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